ZUMIEZ
HOLIDAY 2022
Mens Private Label Trend Direction & Final Product
Nailing the right trend direction is key for the Zumiez customer. Below are the trend groups presented for Holiday 2022.
Included is how the product actualized for the Private Label Brands inspired by these trends.
BACK TO SCHOOL 2021
EMPYRE SK8 Denim & Pants Program
The SK8 fit is a loose fitting jean that has a late 90s feel. The branding features our now iconic graffiti Empyre branding in bright eye catching colors. This fit was quickly embraced by our customer in both denim and a bold 8 Wale Corduroy. The program has grown quickly to include an elastic waist trouser and an oversized cargo pant. The program runs across both the Mens and Womens departments with the TORI fit for our female customer. This fit is on track to become our most popular womens jean in the company’s history.
These fits have taken social media by storm and the customers are coming into Zumiez asking for them by name.
BACK TO SCHOOL 2017
Empyre / Dravus / Ninth Hall
Mens Denim & Casual Pants Design Direction
Mens Denim Assortment
Brand Highlights
